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HBO® HDTV
HBO® HDTV
HBO® HDTV
[Bullet Points about HBO® HDTV]

Here are some tips about High Definition that you can share with your customers...


• HDTV stands for High-Definition Television, an advanced digital technology that delivers a picture up to 5 times sharper than those you get with conventional TV.

• Delivered through your digital converter, HDTV offers clearer, bolder images, richer, more vibrant color and crystal clear Dolby® Digital sound.

• The format of current programming is still in either analog or "standard" digital, but more and more broadcasters are transitioning to HDTV.

• HDTV is a different kind of signal that transmits sharp images and intense colors to enhance your viewing experience. When people see HDTV for the first time, they are often amazed by how real and three-dimensional the images are - especially compared to what they're used to seeing on television.

• While the HDTV programming schedule brings you the same great HBO programming you've always enjoyed, the quality of your picture is better. HBO HDTV uses an advanced digital signal.
     • That means your picture will be crystal clear.
     • It also provides CD quality sound for a total viewing experience.

• To receive HDTV programming from HBO and other programmers, you'll need an HDTV set as well as an HDTV-compatible converter box connecting your incoming signal to the receiver.

• With your existing analog television set and an HDTV set top box that provides conventional output, HDTV programs will have better color and clarity than what you're accustomed to. If you purchase an HDTV receiver, it will enhance the appearance of the non-HDTV programming you receive, although not to full HDTV quality.

 HBO subscribers will be able to access all current HBO programming even if they don't have a high-definition TV set. HBO HDTV programming is carried on a separate channel, leaving "regular" HBO right where it is. Although they carry the same programming, HDTV channel numbers are typically different than standard HBO.

• If someone has a wide-screen TV and they get black bars down the side on a lot of programs... The black bars occur when you watch a program that was not shot in wide-screen [16:9] format, but uses a [4:3] format designed for standard-screen TVs. You can adjust many new televisions to fill in the blank areas on the side of the screen when programming is transmitted in the 4:3 format. Refer to your television's User Guide to identify this procedure.

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